Updated: Sep 9, 2022
What happens when you combine the unexpected? Specifically the world of music and the world of perfume. You get something very unique. Which is why we were very excited when Belgian hiphop duo Willem Ardui and Jay Walker, also known as blackwave. approached us about a year ago.
Their newest album ‘no sleep in LA’, released september 9th 2022, holds place for the single ‘Perfume’ featuring California-based rapper Caleborate. The song brings together a mix of hiphop, funk and soul.
© Davy Denduyver
This song was written on a very early morning walk to Starbucks in sunny LA. I was up early, waiting for a phone call from someone on the other side of the world in a different time zone. I was completely inside my head, worrying about everything, thinking about wanting to get my life back on the rails, back in a rhythm.
How did perfume come in to play?
With every person passing me by on the street, everyone carrying with them their own smell of perfume, the words started coming to me. I remembered this moment when I was in the mall, contemplating if I’d buy some expensive perfume, and thinking to myself; ‘I don’t deserve this yet. When I get my life on track, that’s when I will buy this perfume’. That setting of the morning walk, and the memory of being in the mall kind of set off the whole theme of the song.
- blackwave. co-founder Willem Ardui
Discover the sultry sound of Perfume on spotify.
We had the pleasure of welcoming the boys from blackwave. in our Fragrance Lab in Ghent to sit together and start the intricate process of creating a one of a kind perfume. Willem shared with us the story of that one early morning in LA, then followed an exclusive listening of the track. After that the real work started.
We tried to capture the warmth of a summer night in LA, walking the streets after a day at the beach, with the scent of sunscreen lingering in the air. The perfume contains a blend of pineapple, orange, bergamot, jasmine, vanilla and cedarwood. This brought forth a fresh and tropical but soft scent.
© Charles De Latin